Marketing Strategies

Researchers and students focus on themes related to marketing strategies, such as Culture and Consumption; Experimental Studies in Marketing; Marketing Sustainability and Innovation; Quantitative Methods and Measurement in Marketing;Transformative Consumer Research; Online and Multichannel Retail. Research is carried out  at both levels: macro level (of the company or economic activity), as well as the micro level (of the individual) and different research paradigms and methods.

In the following links you will find the respective professors’ CVs, their published works and the supervision  they provided for dissertations and theses.