Marketing Strategies

Researchers and students focus on themes related to marketing strategies, such as brands, consumer behavior, retail trade, low income, consumption, B2B relationships, market performance and social media. Research is carried out  at different levels: company, consumer or group of companies.  

Current Members of the Permanent Faculty

In the following links you will find the respective professors’ CVs, their published works and the supervision  they provided for dissertations and theses.

Prof. Felipe Zambaldi (leader) 
Prof. Delane Botelho 
 
Contributing Professor

Prof. Leandro Angotti Guissoni

To find out  more about the research conducted by our professors,   click here

 

Portal FGVENG

Escolas FGV

Acompanhe na rede