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Marketing Strategies
Researchers and students focus on themes related to marketing strategies, such as brands, consumer behavior, retail trade, low income, consumption, B2B relationships, market performance and social media. Research is carried out at different levels: company, consumer or group of companies.
Current Members of the Permanent Faculty
In the following links you will find the respective professors’ CVs, their published works and the supervision they provided for dissertations and theses.
Prof. Felipe Zambaldi (leader)
Contributing Professor
Prof. Leandro Angotti Guissoni
To find out more about the research conducted by our professors, click here.
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