Researchers and students focus on themes related to marketing strategies, such as Culture and Consumption; Experimental Studies in Marketing; Marketing Sustainability and Innovation; Quantitative Methods and Measurement in Marketing;Transformative Consumer Research; Online and Multichannel Retail. Research is carried out at both levels: macro level (of the company or economic activity), as well as the micro level (of the individual) and different research paradigms and methods.
In the following links you will find the respective professors’ CVs, their published works and the supervision they provided for dissertations and theses.
Prof. Lucia Salmonson Guimarães Barros
To find out more about the research conducted by our professors, click here.